Best Live Video Shopping Platforms will be describe in this article. The newest kid on the block is live video shopping. Industry heavyweights like Instagram, Tiktok, and Louis Vuitton have all joined the bandwagon. The industry for live commerce is proven to be one that is appealing to enter. Even without knowing which platform will best meet your needs, keeping up with all the many platforms can be stressful. Understanding live video shopping platforms. Here are some definitions of key terms to help you understand and navigate this content before diving in.
Do not be concerned; they are simple to comprehend. Live video shopping come together in live video shopping. Customers are encouraged to directly purchase things featured without leaving the stream thanks to the ability for vendors, brands, and businesses to engage with them in a live video feed.
Software as a service (SaaS) is a technique for providing an application online. This implies that you use the internet to get software rather than creating and managing it. There are a lot of SaaS companies among the live video shopping venues on this list. Live video streaming to several viewers at once is known as one-to-many streaming. This kind of event often contains a host, special promotions, and product demonstrations.
one-to-many conversation with a single customer is what is meant by “one-to-one live video shopping.” Customers making significant purchases that call for expert knowledge and insight are most suited for this form of live video shopping. Embedding Other websites can host your broadcast on their own by embedding it.
Top 12 Best Live Video Shopping Platforms For 2023
Top 12 Best Live Video Shopping Platforms For 2023 are explained here.
1. Giosg
We are a Finnish SaaS firm that provides tools for companies to build interactive online experiences to engage customers and increase revenue. Giosg is the ideal platform for the consumer experience and not only a live shopping platform.
Giosg offers all the features you could possibly need when beginning a live shopping experience, including one-to-one video calls for individualised shopping assistance, one-to-many video streams for showcasing your products to a large audience, and shoppable videos for repurposing your video content and creating highly effective advertisements.
Because giosg eliminates the need for outside agencies or large production teams, it is a fantastic platform for individuals who are just starting out in live shopping and want to test the waters. The giosg platform stands out because of its marketing and targeting features. To ensure the greatest experience, you can target your streams, calls, and videos at the right online users at all times and promote your live shopping activities through interesting interactive material ranging from pop-ups to gamifications. Also check owasp zap alternatives
Cost:
To learn more, speak with sales
Pros:
- Flexible source for video streams (Use e.g. YouTube Live, Facebook Live)
- Allows for complete solution customisation
- Includes advice and committed customer support
- Includes sophisticated visitor targeting to help you find the correct audience
- Enables you to transform existing video content into shoppable videos
- Includes a complete collection of excellent e-commerce capabilities, including live chat, chatbots, product recommendation quizzes, and customised pop-ups.
Cons:
Limited video analytics and stream management
2. Bambuser
Bambuser, a SaaS (Software as a Assistance) provider that gives companies access to live video shopping, comes in second place on the list. Although Bambuser primarily focuses on live broadcasting, there is also the opportunity to post previously recorded content. There are two choices available. One-to-many involves broadcasting to a large audience, while one-to-one means speaking with a professional one-on-one.
One-to-One may be better suited for more expensive items. The fashion and retail sectors have already used live video shopping. The platform provides both an app and a website from which you may stream live content to your own website and share it on other social media platforms.
It is also possible to integrate with other e-commerce platforms. Bambuser also provides a fully furnished studio where you can film your live video shopping event. The track record of Bambuser is rather excellent, and the service is unquestionably top-notch.
Cost:
For more details, call sales.
Pros:
- Enables high definition video streaming enables editing, downloading, and repurposing of video content
- Has several e-commerce platform integrations, as well as chatbot and rapid shopping platforms during live shopping events.
Cons:
- A membership is expensive.
- Without a target audience
3. Hero
Hero provides a way to persuade customers who aren’t as confident about making a purchase as they would be in-store. The Hero app enables businesses to communicate with nearby customers. Hero functions less as a live stream and more as a tool to interact more personally with a salesperson.
Hero offers both one-to-one and one-to-many interactions. Customers can text, chat, or video chat with a store worker using Hero. Hero’s Stories is a new feature that aims to be comparable to Instagram stories. Shop clerks’ brief reviews of a specific item of clothes or a whole ensemble.
Cost:
- $99/month
- For more details, call sales.
Pros:
- Boosts a store’s tangible foot traffic
- Using virtual clienteling to communicate with your client (Live Chat)
- Allows you to contact stores using three different methods: text, video, and chat.
- Enables integration with Shopify
- Video chat with a store employee
- Own logo on a live webcast
- Enables users to pay with Klarna
- Cons: Prevents audience targeting from acclimating to software.
4. Streams.live
Customers can purchase goods directly from a live video session with Streams.live. The interaction is maintained using comment sections. The platform provides both an iOS app and a website from which you may stream live content to your own website and share it on other social media platforms. With many of the same capabilities, Streams.live and Bambuser may be extremely comparable. However, their platform, which enables users to sell NFTs via live video, is their most notable feature.
A non-fungible token is referred to as an NFT. Non-fungible signifies exclusivity and impossibility of replacement. The cost of using this platform will increase with the number of viewers, so keep that in mind.
Cost:
- Personal: Free for viewers under 50
- Pro: Monthly cost of $299 for under 1000 viewers
- Business: Speak with sales
- For more details, call sales.
Pros:
- Enables the sale of NFTs Coding is not necessary
- Adding a stream to your personal website
- Integrate Shopify’s live chat and instant-purchase features into your shopping event
- Options for uploading recorded videos
- Prevents inappropriate comments in chat
Cons:
- No video archives
- No five-target audience.
5. Facebook Live
A live shopping function is now available on Facebook, which was recently rebranded as Meta, and is accessed through the Facebook Business page. This function is the next step in the development of Facebook’s Marketplace platform, which at first simply permitted vendors to submit images of their goods.
You can integrate content on other social media platforms as well as stream to current audiences on Facebook using this tool. However, viewers cannot leave comments or engage with the stream when a Facebook Live feed is embedded on your own website. You would have much less information than if the buyer had made their purchase from your own website because customer data is restricted. Also check fandor alternatives.
Cost:
- For shipments of $8 or less, there is a fixed price of $0.40 or a selling fee of 5% per shipment.
- It costs nothing to open and run a store.
Pro:
- Facebook for Business Pages offers analytics.
- Facebook alerts users when a live shopping stream starts
- Live video shopping sessions are recorded and kept for future use.
Cons:
- Poorly designed user interface
- Once a video is embedded on your own website, viewers cannot interact with it.
- On the screen will be Facebook advertisements.
- No possibilities for 1-to-1 video
- No focusing (addresses all viewers)
- Harder to get people to visit own website
6. Instagram Live
Facebook Business Pages are the platform shared by both Instagram Live Shopping and Facebook Live Shopping. As a result, both platforms have a lot of the same features and problems. One challenge is that Instagram keeps all client information that is not required for shipment.
Due of this, developing a brand and retaining customers is more difficult. The use of in-app purchases prevents traffic from being sent to your own website. Small businesses without their own web interfaces may find this to be great, but for larger firms, Instagram’s checkout margin for using their platform may be a point to avoid.
Cost:
- For shipments of $8 or less, there is a fixed price of $0.40 or a selling fee of 5% per shipment.
- It costs nothing to open and run a store.
Pros:
- Allows in-app purchases
- Utilizing Facebook’s Business Page to access analytics
- Utilizing Facebook’s Business Page is possible
- Collaboration with other content producers is simple
Cons:
- Only for mobile devices; does not allow external video streaming services.
- Harder to get people to visit own website
- App store purchases (does not drive traffic to own website)
- No possibilities for 1-to-1 video
- One margin to take into account is the 5% selling fee every shipment.
7. Whisbi
In order to increase client engagement and sales, Whisbi provides live chat, video communication, and co-browsing. Through their service, users can add a call to action that connects them to a retail employee to their website. Both a one-to-many feature and live one-to-one video shopping are available on the site. Currently, Whisbi prioritises one-on-one interactions in sectors like retail and the automotive industry.
Cost:
- $250/month (Pro Plus) (Pro Plus)
- For more details, call sales.
Pros:
- Integration of a shopping cart
- First-and-foremost for mobile
- Live chat options are offered
- Provides solutions that are industry-specific
- Prioritises one-on-one interactions with customers
- Easily attainable
Cons:
- Limited opportunities for customization
- Implementation requires time.
- Detail in customer data analytics is lacking
8. Channelizing
Using the Channelize.io technology, e-commerce companies may benefit from live video shopping. A live shopping environment that enables you to offer live video shopping on your own website and in your apps. Channelize has credibility because of its experience in so many diverse industries. Free with only few available. Add-ons beginning at $49/month To learn more, speak with sales
Pros:
- Easy of use
- Integration of a shopping cart
- Tools for live chat
- Track record in a variety of industries
- Including other e-commerce websites (Shopify)
- Excellent client service
Cons:
- User interface modifications are minimal.
- Can get expensive when further add-ons are used
9. Live Scale
With the aid of gamification and interactive content, the cloud-based live stream shopping software Livescale, retailers and e-commerce companies may boost customer engagement. Customers can use the application’s in-video checkout feature to make purchases from live videos. Using Livescale’s chat moderator module, team members can communicate with customers, block users, edit or delete messages, and delete comments. Users that use Livescale’s Shopify integration can analyse product feeds and customer data.
Cost:
- $99/month
- For more details, call sales.
Pros:
- Integration of a third party
- Seamless
- Shopping for in-video purchases
- Brand-owned quality assurance
- Live chat features
- Options for chat moderation
Cons:
Only the online platform is supported; mobile apps are not
10. Smartzer
Smartzer assists marketers in creating interactive and shoppable films. Customers can watch the whole outfit shown in the video or stream by using pop-out carts that are created by adding hotspots to the video or livestream. Click-through rates are increased because to these hotspots. Because they provide both livestream and brief interactive videos, Smartzer is likely unique in this regard.
Pros:
- Customer interaction statistics from video/stream content’s hotspots that open pop-out carts
- Adapt live video shopping occasions
- Add your content to social media and e-commerce platforms
- Immediately add to cart
- Slick appearance and interface
Cons:
- No Facebook or Instagram social media integration
- WordPress is not integrated
11. NTWRK
For a global audience, NTWRK prioritises unique product launches from well-known artists, businesses, and influencers. The website of the platform, which is a mobile-first living video shopping platform, features forthcoming drops of many different products.
With many of its products being expensive and rare—high-end fashion—NTWRK is primarily geared towards buyers at the bottom of the funnel. NTWRK must allow you access before you can sell on the platform, guaranteeing that they only showcase top-notch producers and influencers.
Daily episodes hosted by NTWRK feature various products from various suppliers. These episodes typically run for 15 minutes and provide a lot of information. The platform is targeted towards a younger audience who is willing to pay a high premium for rare, highly sought-after goods.
Cost:
For more details, call sales.
Pros:
- Holds online festivals
- Smooth interface
- A well-established market for upscale goods
- Hosts NFT sales Cons:
- Not allowable on other platforms
- Using an app
- No customer activity information
12. Conferwith
A video commerce platform called Conferwith provides clients with live video guidance. Instead of one-to-many conversations, the platform focuses on one-to-one interactions. The site is also designed with users who want to buy bigger items in mind. Conferwith is a browser-based platform that works best when both the user and the consumer can add products to a “shared basket.” Cost: To learn more, speak with sales. Also check
Pros:
- Focus on live, one-on-one video shopping
- Simple fusion
- A varied clientele drawn from several industries
- Cons: The “Shared basket” function could drive customers into purchasing items they don’t desire.
- It can be confusing navigating through many live video shopping platforms.
- It’s difficult to determine which platform will best serve the demands of your company.
- The only one who actually knows what will suit your company’s needs is you.
- It is possible to test out what works for free on several of the live video shopping platforms described above.
