Fortnite’s Oakley Collab: A Brief Overview

Richard

2 months ago

Fortnite’s Oakley Collab: Fortnite is one of the most popular games in the world, with an active user base of over 200 million within 30 days. Numerous other battle royale games have been introduced since Fortnite’s initial release in 2017, but they have yet to achieve the same success. It remains one of the most exceptional free Epic Games to this day. Fortnite, a game that has garnered critical acclaim and boasts creative elements comparable to those of another popular game, Minecraft, has made such an impact that its popularity has spread beyond the gaming community. Fortnite has demonstrated its cultural significance through significant partnerships in recent years. Oakley, the iconic performance brand, has been the most recent.

The Reasons Why Brands Continue To Collaborate with Fortnite

Gaming was regarded as a niche industry with limited appeal beyond the confines of gamers and developers until about ten years ago. Most partnerships between game developers would be restricted, as evidenced by including characters from the Legend of Zelda in Super Mario Kart in 2014. However, the video game industry has experienced significant growth due to the rise of social media, which has elevated gamers and games to the forefront of public attention. Currently, it is estimated to be worth $610 billion on a global scale. As a result, external parties have prudently elected to align themselves with the most prominent figures in the industry. Naturally, this encompasses Fortnite, valued at approximately $10 billion. The fact that Fortnite collabs aren’t just for show is what makes them memorable.

Rather, they offer consumers novel and thrilling products that satisfy both fandoms. For example, in 2021, Fornite collaborated with the prestigious fashion house Balenciaga to create a unique capsule collection. This partnership, which was rolled out in two phases, enabled players to employ characters clad in designer attire and specially designed weaponry, such as Speed 3.0 Balenciaga shoes that were turned into pickaxes. Fortnite has also recently collaborated with performance-wear manufacturers. Fortnite collaborated with Nike in June 2023. Nike, an American athletic products corporation, is a globally recognized brand, particularly for its footwear and apparel. Fornite and Nike collaborated to create “Airphoria,” a playable in-game island inspired by the Nike Air Max footwear. Naturally, this would not be Fortnite’s sole Collab in the sporting products sector, as shown by the partnership with Oakley.

The Fortnite x Oakley Collab

The Oakley and Fortnite partnership was already the subject of considerable attention before its release. Arguably, this is because gamers recognize that Oakley is a prominent brand and a company that comprehends the gaming industry. The California-based company also provides Oakley gaming spectacles as part of its performance products line. Each pair in their gaming collections is custom-made from deliberate materials. This encompasses their Prizm Gaming 2.0 Lens technology, which improves the vibrancy of colors and alleviates eye strain on OLED and LED displays. Additionally, they employ lightweight yet durable O-Matter materials and streamlined arms compatible with headsets to ensure the frames remain comfortable throughout the day.

SageDemand studies indicate that Fortnite gamers who engage in an average of approximately 10 hours of gameplay per week may benefit from this partnership, which can affect their appearance and well-being. The Fortnite and Oakley Collab, released in November, featured the gaming above spectacles but were adorned with Fortnite colors. Two designs are part of the Collab: the Oakley Helux and the Oakley Hydra Fortnite. The former is equipped with signature amber-tinted optics that employ Prizm Gaming 2.0 technology to enhance visual acuity and an enlarged frame that provides a broader field of vision. This is intended to enhance gamers’ reaction time. Additionally, the wrists are imprinted with the Fortnite logo.
In contrast, the Hydra Fortnite spectacles feature a more striking semi-rimless design. This pair is constructed using the same technology and is finished with a cyan color-shifting paint reminiscent of Fortnite’s skies. The lenses are the gilded Prizm 24ks, which improves contrast. The Fortnite logo and the coveted Battle Royale victory crown are engraved onto each pair.

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The inclusion of Maria Lopez, alias Chica, in its campaign images made this Collab even more significant. Lopez is the inaugural Latina LGBTQ+ creator in Fortnite’s Icon Series and is a member of Team Oakley. Both Oakley and Fortnite have announced that they will expand the eyewear’s availability in line with demand, despite the fact that it was initially intended to be a limited edition collection. The fanfare is expected to remain relatively high, as both pairs are still exclusively available on Oakley’s websites.