How To Find Competitor’s Keywords will be described in this article. One of the simplest methods to create a successful SEO content plan for your website is to perform competitive keyword analysis. You may outrank the competition in the search results by creating content that targets the same keywords that your rivals are ranking for in Google Search.
How To Find Competitor’s Keywords In 2024
In this article, you can know about How To Find Competitor’s Keywords here are the details below;
This post describes how to use the best tools available to locate rivals’ keywords for free, enabling you to do this kind of competitive keyword research for search engine optimisation. The editorial staff has examined and verified all suggestions and actions.
Free Tools to Find Competitor keywords
- Planner for Google Keywords
- Yelling SEO Spider Frog KWFinder
- Keyfinder
- UberAssist
- Semrush
- Wordstream Powersuite for SEO
- Moz SpyFu
How to Detailed-Find a Competitor’s Keywords
1. Google Keywords Planner
Using the Google Keyword Planner tool is the first step in determining your competitors’ keyword strategy. You can use this tool as a free keyword analysis tool to see what keywords your competitors are using, even if its main purpose is to find search terms to target for Google Ads.
Go to Google Ads and create a new account to use the feature. A feature of the Google Ads dashboard is the Keyword Planner tool.
Tool for Google Keyword Planner competition research
After logging in, do the following actions:
- Go to the Keyword Planner tool by selecting it from the list of tools by clicking on it.
- Select the box labelled “Discover New Keywords.”
- Choose the tab labelled “Start with a Website.”
- Enter the URL of a certain web page or the domain name of a rival website. Next, select “Use the entire site” or “Use only this page” as the appropriate keyword search option.
- Select the “Get Results” option.
- After that, a list of the keywords and the average monthly search volume will appear in Google phrase Planner, providing a decent indication of the monthly volume of organic search traffic for each phrase.
- Rival URL for Google Keyword Planner
- Results of Google Keyword Planner competitors
2. Screaming Frog SEO Spider
Screaming Frog SEO Spider software is the next free tool you may use to see a competitor’s keywords because it can crawl any website on the Internet. For free, you can download and crawl up to 500 URLs; to get above that restriction, purchase a licence.
You can examine your competitor’s website for on-page SEO components such as meta title tags, URL structure, heading text, image alt text, internal anchor text, and more with the Screaming Frog SEO Spider tool. By examining the often occurring terms in those HTML components, you can quickly determine which keywords your opponent is targeting if they are employing sound on-page SEO strategies.
3. KWFinder
The next method for researching your competitors’ keywords is to use the SEO keyword research tool KWFinder. My go-to tool for conducting keyword research is KWFinder, which I use on a daily basis to identify relevant keywords for the SEO Chatter website. By utilising my affiliate link, you may trial KWFinder for free right here, with no more fees. Should you ever decide to upgrade to a paid plan, that’s when I get paid.
You can find competing websites’ top-ranking keywords, along with the Keyword Difficulty Score, average monthly search volume, and other important SEO information, as I cover in detail in my KWFinder review here. To locate keywords for the website’s root domain or any other URL, all you need to do is utilise the “Search By Domain” feature.
For a comparison of additional tools similar to this one, check out my page on the top free keyword research tools, where KWFinder is also suggested.
4. Keysearch
Keysearch is another well-liked tool for finding out what keywords your rivals are utilising. Although it offers a few more sophisticated options for SEO research and its own distinct dashboard, it is pretty comparable to the previously mentioned KWFinder.
Using my affiliate link, you can test Keysearch for free right here. Look through the websites of your rivals to discover what keywords they are employing to rank their content on search engines like Google, Yahoo, and Bing.
5. Ubersuggest
Another free tool to find out what SEO keywords your rivals are using is Ubersuggest. You can utilise Ubersuggest’s “Search By Website” function under the “Urgent Keyword Ideas” section to look out possible keywords you should also target for your website by entering the domain or web page URL. But bear in mind that you are limited to 3 searches each day without having to log in.
6. Semrush
Semrush is arguably the most well-liked tool for determining the keywords that rival businesses employ, although the $129.95/month subscription package is very pricey. This is due to the fact that Semrush is an all-in-one marketing platform with several features beyond keyword research. With a free registered account, Semrush does, however, let you utilise many of its services with daily limits without paying anything.
Using my affiliate link, you can give Semrush a try for free and have access to all of the premium features. You can then keep utilising the free services with daily limits for competition keyword analysis once your trial period expires.
The real strength of Semrush lies in its Keyword Gap Tool, which enables you to fully compare the keywords on your website with those of your rivals. By doing this, you can discover the long tail and short tail keywords that your rivals’ websites are ranking for on Google but yours isn’t. After that, you can produce fresh content aimed at those SEO keywords in the hopes of increasing organic search traffic.
7. Wordstream
Wordstream can assist you in locating your competitors’ keywords for pay-per-click (PPC) advertising, making it simple to upload them to your Google Ads or Bing Ads account. To obtain a list of phrases along with the average monthly search traffic, advertiser competitiveness level, and cost-per-click (CPC) ranges (top and bottom of the page), use the free WordStream Keyword Tool to scan the websites of your competitors.
8. SEO Powersuite
Because SEO Powersuite is not web-based, it differs from other SEO software. You must download and install the free software on your computer in order to use the various tools that make up SEO Powersuite.
You can utilise the Rank Tracker tool, which is included in the package, to analyse competition keywords without any restrictions. To begin, simply launch RankTracker and type in the domain of the website you wish to examine. Google displays the most popular keywords that your rivals are ranking for. Additionally, you can schedule keyword tracking reports to run on a particular timeframe and receive alerts when the placements of keywords on your competitor’s website change.
9. SpyFu
Another well-liked tool for competitive analysis and keyword research that can be used to identify rival keywords for free is SpyFu. Spyfu is unique in that it reveals all of your competitors’ search engine marketing strategies, including paid search engine marketing channels and organic keyword placement.
With Spyfu, you can monitor the ranking history of any website or domain and obtain competition keyword data. This helps you understand how that competitor’s website’s keyword rankings were affected by a change in the Google algorithm.
10. Moz
You can use Moz’s SEO Competitive Analysis Tool to learn insightful things about your rivals. Get up to three reports every day by creating a free account. The reports consist of the following:
Keyword Opportunities: By comprehending the top keywords used by your competitors and their possible influence on website traffic, you can identify keyword gaps.
Material Opportunities: This allows you to observe the most popular material that your rivals are employing to achieve high search engine rankings.
Bonus Tip: See Competitor’s keywords Using the Sitemap
Examining the website’s sitemap file is another simple, cost-free method of finding out your competitors’ keywords without the need for a competitive analysis programme. The sitemap provides you with a list of URLs for every page on the website, and if your rival is using normal on-site SEO techniques, the URL will contain the primary keyword that they are targeting for SEO.
To locate the sitemap of your rival, use one of three easy methods:
Manual Check: To make the domain name appear like “domain.com/sitemap.xml,” append “sitemap.xml” to the end of the domain name. The default sitemap string is often used by website owners, which facilitates finding it.
Examine the file Robots.txt. A robots.txt file, found on almost every website, contains a line of code that points search engine crawlers to the sitemap file. Look for the line of code that begins with “Sitemap:,” such as “Sitemap: https://domain.com/sitemap.xml,” and add robots.txt to the end of the domain, like this: domain.com/robots.txt.”
Employ Operators for Google Searches: You can locate content that has been indexed in the search results by using specific operators with Google’s search engine. For certain websites, you can use this collection of operators to locate the sitemap file. Simply enter the competitor’s domain name and TLD extension in place of “domain.com” (site:domain.com). sitemap inurl with filetype:xml.
Now that you know how to view a competitor’s map and target keywords, you can use this other guide on adding keywords to a website for SEO to get some excellent advice on how to properly optimise your website for those keywords using on-page SEO techniques.
Go forth and find your competitor’s keywords
I hope this tutorial on locating competitors’ keywords was helpful.
As you found out, there are a number of effective ways to use competitive keyword analysis tools to check a competitor’s keywords for free. Additionally, by looking at the URLs in your competitors’ sitemaps, you can determine which keywords they are focusing on. Now that you have the resources and understanding necessary to identify a website’s keywords, all you need to do is apply the techniques you find most enjoyable to compile a list of keywords and phrases for the SEO content plan for your own website.