How To Use ChatGPT To Write Marketing Copy will be described in this article. As an AI language model, the developer has trained ChatGPT on a lot of text data, including marketing materials, advertisements, and promotional content. This knowledge enables it to understand the patterns and structures commonly found in marketing copy.
How To Use ChatGPT To Write Marketing Copy In 2024
In this article, you can know about How To Use ChatGPT To Write Marketing Copy here are the details below;
The AI tool only requires the correct text input on the prompts, and that’s it. Today we will discuss how you can use ChatGPT to write marketing copy to save valuable time.
About ChatGPT
You may have already heard that ChatGPT is an AI language model developed by OpenAI. GPT stands for Generative Pre-trAIned Transformer. GPT-3.5 has powered the smart ChatGPT tool. Till now, you can use the tool for free. It got tutoring on vast text data from the internet, books, and other sources. But, GPT-3.5 has limited knowledge till September 2021.
OpenAI has recently launched GPT-4. It is a more advanced and capable tool. It has massive general knowledge and ensures greater accuracy. However, you cannot access it for free.
Can ChatGPT Produce Good Marketing Copies?
Well, ChatGPT can help you with almost every type of content. It provides a creative and contextually relevant text. The output comes based on the prompts and guidelines you provide.
So, you can definitely get different copywriting ideas with this modern tool. Whether you want a winning ad copy for your product, an SEO marketing copy, or others, ChatGPT is always here. Also check How To Make Passive Income From Blogging
Explore the Ways to Use ChatGPT to Write Marketing Copy
By providing correct inputs to ChatGPT it is simple to get a marketing copy.
Look at the image below, we have produced a social media copy to promote a mobile –
Yes, it is effortless!
Now, we want to provide you with more insights
Before you generate ideas or jump into making copies, you must know
– Who needs to see your posts?
– What are the correct techniques? And related questions.
So, we have discussed the tips and methods for using the free version of ChatGPT. However if you want to know more about the usages of ChatGPT, you can read the following article.
Do a basic research
Knowing your target audience and the needs is possible with ChatGPT.
You got it right! Before generating any marketing copy, you need to understand some basic things. Such as who your audiences are, their preferences, the type of content to attract them, etc. This brainstorming will help you create more compelling content.
By asking some related questions, you can take help from ChatGPT to do proper research.
For example, you have built a CMS and want to promote it. So, you can search –
- What kind of CMS people prefer,
- What are the good characteristics of a handy CMS,
- Why people should change their current CMS, etc. It will help you to understand for whom you should make the marketing copies.
Here is a recipe for you –
ChatGPT is one of those AI copywriting tools that helps to do good research.
Brainstorm fresh ideas
Brainstorming with ChatGPT can be an interesting way to generate fresh ideas. You can try these steps –
You need to write the topic or problem to ChatGPT clearly. This will help focus the conversation & the ensure that you get relevant ideas.
For example, “I’m looking for innovative ideas to improve customer engagement on our website. What are some creative approaches we could take?”
ChatGPT can provide a wide range of the ideas, so encourage it to think creatively. You should prompt it with follow-up questions like,
“What are some unconventional strategies we could consider?” or “Can you suggest some out-of-the-box ideas?”
If you need, then don’t hesitate to ask for elaboration or clarification of the tool’s given answer.
Take the ideas you like and combine them or remix them with your own thoughts.
After the Brainstorming session you can review and evaluate the ideas. You should identify the ideas based on their feasibility, impact, and alignment with your goals.
However, we recommend you conduct multiple Brainstorming sessions with ChatGPT. You can build each session with previous ideas and insights.
Apply Popular Formulas of Copywriting
Attention, Interest, Desire, Action- AIDA
The AIDA model is marketing & the advertising framework. It outlines the 4 stages (Attention, Interest, Desire, and Action) a consumer typically goes through when engaging with a product or service. Also check How To Become An Entrepreneur
The model suggests that –
- As a marketer, you should first capture the people attention
- Secondly, you have to generate interest in the offering
- After that, create a desire or emotional connection
- And finally, you need to prompt the audience to take action. Such as – making a purchase or signing up.
Example of applying the model with ChatGPT –
Command: I am selling a travel bag, I need to write a script for a motion video.
Use the AIDA formula to write it:
Step 1 (Attention): Write an eye-catching and strong statement.
Step 2 (Interest): Mention the bag’s features and benefits to create interest.
Step 3 (Desire): Try to create a wish to buy my product by showing people my service.
Step 4 (Action): Write a CTA to encourage the reader to take action.
Result –
Problem, Agitate, Solution- PAS
This model is a persuasive framework used in marketing and copywriting. It is also popular to write captivating content or copies for a specific audience.
It begins by –
- Identifying a problem or challenge that the target audience is facing.
- Next, it emphasizes a problem’s negative consequences and agitates the problem. It helps to intensify the audience’s desire for a solution.
- Finally, the method presents the product or service as the solution to the problem. It highlights its features, benefits, and how it effectively addresses the challenges.
Example of applying the PAS technique with ChatGPT –
Command: I have a website building and hosting platform named Dorik.
Write a product description using the PAS formula:
Step 1 (Problem): Identify a crucial problem of audiences about building a website.
Step 2 (Agitate): Emphasize the frustrations about the problem and paint a vivid image of the pain point.
Step 3 (Solution): Now, it’s time to present my hosting service as the ultimate solution to their problem.
Before, After, Bridge- BAB
Here is another model to get great marketing copy. The BAB model allows us to connect with our audience on a deeper level. Let’s see how it works –
- First, it brings people’s attention to their current situation or challenge. It bolds the difficulties people encounter, then pAInts a clear picture of the desired outcome they seek.
- Afterward, BAB showcases the positive changes, benefits, and improvements that your product or service can deliver.
- Finally, it bridges the gap between the before and after states.
For instance, use have used this –
Command: I want to sell shampoo. Now, create a before after bridge using the BAB formula:
Step 1 (Before): Mention a vital problem people face while using shampoo and what they need in this case.
Step 2 (After): Present my shampoo, its roles, and its usefulness for people.
Step 3 (Bridge): Bridge the gap between the before and after states using my shampoo. Tell them to take action to achieve their desired transformation.
Several copywriting formulas can assist you to grab readers’ interest. Study them and try to use them while using ChatGPT to get better results.
Some Tips to Make Best Use of ChatGPT Copies
However, you can also do your own research before giving commands to ChatGPT. To identify the specific group of people you want to reach with your marketing copies, you can do these things-
Analyze your competitors. Reach out to your existing customers to know their demands.
Monitor social media platforms for related and trendy things.
Analyze existing data you have that are helpful to understand customer behavior.
After getting ChatGPT given copies, you can re-generate it again based on your preferences.
Also, you should concentrate on personalizing the content if needed.
ChatGPT Alternatives to Write Marketing Copy
There are a few conversational AI chatbots that assist you same as the ChatGPT. These Chatbots can help you to make unique content, break complex information, or get a simple answer.
Below are two well-liked ChatGPT alternatives for you –
Bing AI
Bing is one of the free ChatGPT alternatives to chat, get new ideas, and write content. Microsoft has powered this bot, and it integrates with other Microsoft 365 tools.
While using the BInge Search, you can see the chatbot to chat and compose content. Also, to reduce writer’s block, Bing AI can help you much with advanced search.
Jasper Chat
Jasper Chat is an AI-powered chatbot that has a user-friendly interface. You can chat with it, ask queries, and make applicable content. Simply, it can serve you like ChatGPT.
However, Jasper’s knowledge is limited to mid-2021. Yet, this standard tool understands your pain points and answers accordingly.
Time to Leverage ChatGPT to Write Marketing Copy
ChatGPT is the most adaptable tool for marketers today. Besides long-form content, people trust ChatGPT to write marketing copy. It helps copywriters to save time, increase productivity, and attract potential customers.
We tried to provide you with all the necessary information and ways to use this amazing tool. Time to raise your business standard high with creative content!