Best Omnisend Alternatives will be discussed in this article. Omnisend is an email marketing and marketing automation service oriented mainly towards fulfilling the needs of eCommerce businesses.
But its users sometimes find out that the platform isn’t working as expected or its steep pricing isn’t ideal, hence the need to search for the best Omnisend alternatives in the market.
In this blog post, you’ll find:
Below is a quick comparison table with the best alternative tools to Omnisend.
Here are some of the most notable cons:
- Omnisend is built prioritizing the needs of eCommerce businesses
- Steep pricing that drains your budget fast and is difficult for small businesses to handle
- Contact list management is not efficient and requires too much manual effort
- Visual automation builder is difficult to use
- Triggers and flows don’t work as users expect
- Landing pages are rather basic
- Slow customer service and unclear FAQ section
Top 7 Best Omnisend Alternatives For 2023
In this article, you can know about Omnisend Alternatives here are the details below;
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial
Best feature: Visual workflow editor with straightforward triggers and actions
Moosend is the top Omnisend competitor on this list due to its affordable pricing and ease of use it offers. This email marketing platform has a powerful drag-and-drop editor that’s been modernized and is effortless to use even by complete beginners. What’s more, users will find a wide array of pre-made email newsletter templates to enrich their marketing campaigns and save crucial time.
When it comes to automation, the platform can cover the needs of both eCommerce businesses and other industries. The visual automation editor is definitely easier to use than Omnisend’s, while the triggers you get are straightforward and work as intended. Even if you find yourself in trouble, our 24/7 support group will be there to assist you with anything.
Another crucial benefit of Moosend over Omnisend is the segmentation options you have. With Moosend, you can assign unlimited tags to your subscribers and manage them more efficiently. This also helps you create hyper-personalized email campaigns and deliver the right content to the right people.
Finally, Moosend boasts excellent deliverability rates, so you won’t need to worry about your campaigns ending up in the spam folder. The rich reporting and analytics will also provide you with all the necessary information to identify what works best with your audience and optimize your campaigns to yield the maximum results.
Moosend Best Omnisend Alternative Features
- Modern drag-and-drop editor that’s effortless to use
- Visual automation editor with pre-made triggers and flows
- Automated resending of your campaigns to people who haven’t opened them
- Signup forms and landing pages to grow and convert your audience
- Powerful custom reporting and analytics
- Integration with various apps (eCommerce platforms, CRM, etc.)
Moosend Pricing
Moosend’s paid plans start at $9/month and give you access to various features, including subscription forms, landing pages, and more.
You can easily sign up for a Moosend account to try out its features and see exactly why you should change.
2. ActiveCampaign
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Advanced marketing automation
ActiveCampaign is another worthy Omnisend competitor offering advanced marketing automation functionalities. The tool has a powerful email editor that is also user-friendly, which gives you plenty of content block options for your campaign creation. What’s more, the “campaign changes history” option lets you see what changes other users have made to your template. This is another Omnisend Alternatives. Also check Paint tool SAI Alternatives
Regarding automation, this is an ideal tool for users wishing to create more complex automated workflows. However, beginner users might struggle a bit to learn and use the platform at its full force. Specifically, you can create beautiful welcome email sequences, re-engagement and abandoned cart sequences, and more for your audience.
Finally, ActiveCampaign includes CRM functionality, so you can easily organize your email contacts, attach extra details, and keep your lists clean. This is super helpful, especially when you have a large audience.
ActiveCampaign Best Omnisend Competitor Features
- Email & SMS marketing
- Large variety of email templates
- Split automations
- Autoresponders
- Integration with software like Salesforce and Shopify
ActiveCampaign Pricing
Paid pricing of this tool starts at $39/month, giving you access to marketing automation, site and event tracking, subscription forms and more. There is also a 14-day free trial available for new users to try out the platform’s capabilities.
3. Brevo
Pricing: Paid plans start at $25/month, free plan
Best feature: CRM capabilities
Brevo is a robust email marketing tool with SMS functionality that enables you to nail your marketing strategy. This Omnisend alternative service has a simple and straightforward UI that makes campaign creation an easy process. The email editor is intuitive, although sometimes it can be slow.
The in-built CRM tool of Brevo will help you manage your contacts and target your subscribers even more effectively with your email marketing campaigns. Combined with SMS marketing, you have a powerful combo to send the right message to the right people, and most importantly, to the device you desire. This is another Omnisend Alternatives.
The platform also features some great automation tools. Specifically, you can infuse your digital marketing strategy with re-engagement series, abandoned cart campaigns, welcome emails, and more. Moreover, the service is great at delivering the transactional emails of your eCommerce store.
All in all, Brevo is a flexible service capable of handling all your customer data and delivering personalized marketing messages to your target audience.
Brevo Key Features
- Unlimited contacts
- Newsletter signup forms (popups) and landing pages for lead generation.
- CRM tools
- Social media ads
- Transactional emails and API
Brevo Pricing
Brevo’s paid plans start at $25/month, giving you access to most of the features and no daily sending limit. You can also take advantage of the free plan to discover the platform at your own pace. It provides you with 300 emails/day. Also check IDM Alternatives
4. GetResponse
Pricing: Paid plans start at $19/month, free plan
Best feature: Email and spam testing tools
GetResponse is a complete marketing tool to handle your website, email and SMS marketing needs. In essence, it’s a great choice to run your omnichannel marketing strategy. First of all, it provides many customization options so that brands can create their unique brand tone and use it when creating an email newsletter.
The platform helps you increase traffic and boost conversions the easy way through its complex automated series and email tracking options. Regarding email list management, you create contact profiles and custom segments based on your subscribers’ behavior and actions. Of course, this can be automated. This is another Omnisend Alternatives.
One major downside of this Omnisend alternative is the high price tag users need to pay in order to get all the much-needed features for their eCommerce businesses, like automation, product recommendations, A/B testing, and advanced segmentation.
GetResponse Best Features
- Web push notifications
- Autoresponders that enable you to focus on important tasks
- Sales funnels to convert your audience
- Live and on-demand webinars
- Website builder
GetResponse Pricing
Pricing plans start with the Essential plan at $19/month which gives you the essential tools to build and nurture your audience. For eCommerce automation, A/B testing and advanced segmentation, you’ll need the Pro plan which costs $59/month. The tool also has a free plan that’s ideal if you’re just starting out.
5. HubSpot
- HubSpot all-in-one omnisend competitor
- Pricing: Paid plans start at $50/month, free plan
- Best feature: Ads retargeting tools
HubSpot is a full-fledged marketing suite with a range of products able to fulfill the needs of both SMBs and large enterprises. It incorporates website design, inbound marketing, social media, and email marketing. This solution is ideal for established businesses that aim to unify all their marketing efforts under a single roof.
Creating a new email is easy and it can be done by choosing from a collection of customizable goal-based templates. Coupled with its CRM functionality, you’ll be able to send personalized email campaigns and deliver a tailored customer experience. HubSpot also provides users with rich analytics and data about how their marketing efforts affect the customers’ experience across their entire buyer’s journey.
What’s more, the tool provides “if/then” logic for your automated sequences so that the experience matches the customer journey.
Despite its wonderful capabilities, however, the platform is really pricey and as a matter of fact, users might be disappointed that features such as A/B testing are absent from the Starter plan. This is another Omnisend Alternatives.
HubSpot Best Features
- Email marketing automation
- Personalized emails based on customer data
- Rich analytics for marketing campaign optimization
- Award-winning customer support
- Integration with platforms like BigCommerce, Woocommerce, and Shopify.
HubSpot Pricing
Paid pricing of HubSpot’s Marketing Hub starts at $20/month for 1,000 marketing contacts. HubSpot also offers free (limited) access to its email marketing, CRM and CMS tools.
6. Klaviyo
Pricing: Paid plans start at $20/month, free plan
Best feature: Customizable autoresponders
Klaviyo is another Omnisend alternative solution that’s well-known for its eCommerce capabilities. Similar to Omnisend, it lets you communicate with your customers and grow your audience with email marketing and SMS automation. The software is easy to use and it can be seamlessly incorporated into your online store in just a few clicks.
Klaviyo’s platform includes automated email campaigns, managing customer lifecycles, providing real-time insights regarding user activities, and personalizing the customer engagement.
What’s more, you get A/B testing functionality to establish what works best with your audience and customizable forms to bring in more leads. Overall, Klaviyo is a great automation platform to stay on top of your marketing game.
Klaviyo Best Features
- Powerful automation
- Pre-built SMS flows
- Email deliverability reporting
- Real-time segmentation for more effective campaigns
- Audience targeting tools
Klaviyo Pricing
The tool’s paid pricing starts at $20/month, allowing you to reach customers through both email and SMS. There is also a free plan for up to 250 contacts, giving you 500 monthly email sends and 150 free monthly SMS/MMS credits.
7. EngageBay
Pricing: Paid plans start at $13/month, free plan
Best feature: 360-degree customer view
EngageBay is an all-in-one marketing, sales, and service automation platform with a free CRM capability. This makes it a great alternative choice for small businesses, SaaS companies and fast-growing businesses. This is another Omnisend Alternatives.
The platform comes equipped with various pre-designed templates that are easy to customize. Moreover, you’re able to create and schedule drip campaigns that strengthen your customer relationships. Of course, the tool lets you track these campaigns and analyze them to achieve improved results.
The tool also equips you with inline web forms and landing pages to increase your lead generation and grow faster. Finally, you get A/B testing, SMS marketing, and the ability to integrate with social media.
EngageBay Best Features
- Visual drag-and-drop workflow editor
- Web popups and customizable landing pages
- Device-friendly web push notifications
- Lead scoring
- Tag manager
EngageBay Pricing
The platform’s paid plans for marketing start at $13/month, giving you access to the landing page builder, SMS marketing, lead scoring and more. However, the platform also has a free plan for up to 500 contacts.
Conclusion
There is no denying that Omnisend offers a pretty decent service for eCommerce brands. But there are also other alternative services as you saw that are cheaper, offer better usability or more advanced features that your business could benefit from. This guide hopefully showcased the options you have in case you decide to switch to another platform.
If you’ve already made up your mind and want to give Moosend a try, sign up for a free account today and explore how you can scale your business and streamline your processes without breaking the bank!
