Businesses that want to operate globally must adopt GILT to effectively penetrate various countries’ cultures as the world becomes more interconnected and global. Researchers developed the acronym GILT (Globalization, Internationalization, Localization, Translation) to denote the actions of businesses that expand beyond international borders. Companies now frequently conduct market research abroad. Nevertheless, the market analysis conducted by researchers indicates that consumers in international markets favor purchasing products and services that are available in their native language. Due to this market demand, the need for translation services has grown globally. Furthermore, local consumers want to establish a cultural affiliation with the product. Localization emerged as a result of this occurrence. The definition of each of the terms mentioned above is as follows.
Globalization – Globalization is the process by which organizations commence operations on a global scale.
Internationalization – Internationalization refers to designing products, services, and documents for easy localization in regions, languages, and cultures of interest.
Localization – Localization is the process of adapting a product or service to a particular market’s linguistic and cultural preferences to ensure that local consumers can easily comprehend it.
Translation – Translation is the precise conversion of written text from one language to another.
How Important Is It To Be Localized In A Globally Interconnected World?
A company that intends to expand its operations globally must implement localization. It is a process that takes place after internationalization, during which a company constructs a product that is straightforward to adjust for different consumers in different countries. Translation comes next after localization. Translation services are indispensable to maintaining strong relationships, communicating culturally appropriately, and bridging linguistic disparities between countries. Furthermore, these services improve the market relevance of any particular product.
Due to cultural marketing and advertisements, any national citizen can establish a connection with the product. It involves modifications to a variety of factors, such as local currencies, interface layout, imagery, units of measure, and date preferences. For instance, in 100 countries, McDonald’s is present. In each country, they create a menu tailored to consumers’ demands, interests, and preferences. Kosher cuisine is served on Jewish holidays and the Sabbath, as in Israel. What is the necessity of companies being localized in a globally interconnected world? Businesses must expand their consumer base, enter new markets more quickly, and ultimately increase revenue.
Use Cases For Translation Services
Netflix
Netflix is the most extensive content creation platform that has effectively implemented localization on both the developer and translation sides. They create content that is tailored to a particular region. They have created processes and tools that translate the content of their interface and apps. Vocal translation and subtitles are the finishing touches for most television programs and motion pictures. For example, Netflix allocated approximately $700 million to South Korea between 2015 and 2020. Additionally, they have produced more than 80 performances in Korea that have garnered significant global attention.
KFC
KFC prioritizes localization in its global marketing strategy. The local population’s interests and preferences are the focus of the localized menu in each country where KFC operates. Three distinct KFC menu products are consequently always accessible all over the world. For instance, the KFC menu in China will contain over 50 items, which is 20 more than in the United States. Additionally, the cuisine served at KFC restaurants in China is slightly piquant due to its adaptation to local preferences. Also, the menus are translated into local languages to ensure that every citizen can appreciate their culinary products. Ultimately, this results in an increase in brand revenue.
Top 12 Best Translation Services You Can Use
Translation services ensure that a company has a proficient translator who can communicate and interpret the company’s native and target languages proficiently. Similarly, the most advanced online translation tools, called CAT (Computer-Aided Translation) tools, allow translators to translate from one global language to another using software. The following translation services and tools are the most effective for any company.
1. Smartcat
Smartcat is a translation environment propelled by artificial intelligence, enabling businesses to expand globally. Simple, fast, and cost-effective translation is used. Through a singular interface, they offer more than fifteen of the best machine translation engines from Google, Amazon, and Microsoft. Businesses can automatically translate their files with just a few keystrokes. Translating software, files, online courses, websites, apps, and websites with Smartcat is uncomplicated. They can employ a professional translator or modify translations with Smartcat’s assistance. Furthermore, they offer seamless integrations with connected translation platforms like WordPress, Google Docs, GitHub, and Figma.
2. Tomedes
Tomedes’s objective is to offer professional translation services that have a lasting impact. They have a 98% satisfaction rate and fifteen years of professional translation experience. Furthermore, Tomedes guarantees its certified translation services. In over 120 languages and 950+ language pairs, they present a global pool of over 20,000 native speakers. Further, their translation certificates are universally recognized by institutions worldwide, including the American Translators Association (ATA), USCIS, and the International Organization for Standardization (ISO). They translate documents from various legal, medical, technical, and financial industries.
3. Gengo
One of the world’s largest translation companies is Gengo, a Japanese company that Lionbridge recently acquired. They offer high-quality translation services at reasonable prices. The current number of translators exceeds 21,000, with the capacity to translate more than 5 million words per week. Furthermore, they can accommodate all sectors’ requirements, such as games, eCommerce, travel, hospitality, media, marketing, SEO, technology, business, and legal. They have collaborated with several significant companies, such as Airbnb, Sony, and YouTube. Prices on Gengo commence at $0.06 per word for regular content and $0.12 for professional content.
4. GoTranscript
GoTranscript offers human-created transcription and translation services. With GoTranscript’s assistance, your business can produce precise results. Custom orders can be accepted and accomplished quickly by qualified translators. Consequently, frequent consumers can take advantage of exclusive discounts and reduced order prices. Furthermore, it offers translation services for $0.06 per word for all industries, such as media, education, marketing, and medical. They aim to deliver the most effective and affordable translation services without compromising on quality. To satisfy the requirements of their clients without delay, their professional translators also labor around the clock.
5. Fiverr
Fiverr is a platform that enables businesses to identify translators who are proficient in a variety of languages. The temptation to employ online translation tools is perpetually present. Nevertheless, Fiverr simplifies identifying the most exceptional translators at negotiable prices. You can employ freelancers if you want to do something other than the job yourself. A professional translator understands the message and intention that a business aims to communicate. The threat of “losing the meaning due to miscommunication” is eliminated when a human translator is employed, rendering them advantageous for promotional and marketing content. Translators for almost every language are available on Fiverr.
6. Stepes
Multinational companies maintain a competitive advantage in international markets by providing technology-driven enterprise translation services and solutions by Stepes. Consequently, you can expedite multilingual content delivery with scalable quality and velocity. For the majority of European, Asian, Latin American, and African languages, they offer professional translation services in 100 languages with native translators. They also help deliver the best international consumer experience globally, free from linguistic barriers. To increase productivity and efficiency in product development, it uses the most recent technological innovations, such as Machine Translation Post Editing (MTPE), translation memory, and workflow automation. They allow their professional translators to deliver the highest linguistic precision in the interim. They offer professional translation services that are among the most affordable in their industry.
7. Smartling
Smartling can professionally translate, administer, and automate content across various platforms and devices. To facilitate global expansion, it places a high priority on the need to deliver brand experiences. They are equipped with various productivity tools, visual context, and quality checks to offer clients real-time visibility into the translation process. Consequently, brands can optimize translation initiatives and decrease the time to market. They offer translation services for all types of content, such as microsites, social media, product pages, virtual reality, and blogs. Smartling has rendered translation services for numerous prominent brands, including Samsung, H&M, Pinterest, Canva, and Tinder. As a result, you can completely rely on them to do the job.
8. Upwork
A site for collaboration between businesses and professionals is Upwork. It presents translation services at competitive prices and helps companies find qualified translators for the job. They can evaluate professional work samples and only pay for work that has been certified. For every language, there are translators. Additionally, a proficient human interpreter may be more costly and time-consuming than a machine translator. Nevertheless, it generates considerably more precise outcomes. Furthermore, human translators can better understand cultural subtleties and exert a more significant influence. Professional translators on Upwork also offer proofreading services, which are essential to a translation.
9. Translated
Professional translation services from Translated are easy to obtain and affordable. According to one’s schedule and needs, they offer a fast and easy way to translate software, manuals, websites, and documents. They specialize in 40 languages and offer services in 194 languages. Furthermore, translated offers a wide range of translation services, including automated translation services and adaptable localization solutions. Numerous well-known companies, including IBM, Google, Airbnb, and WHO, have partnered with Translated and received its services.
10. GTS
GTS is an acronym for Global Translation Services. This translation company has been offering exceptional services for over 15 years. With a team of expert translators in more than 100 countries and 80 languages, GTS has a comprehensive understanding of the language in every world region. They employ a rigorous quality policy and a human-only translation process. GTS also employs cutting-edge CAT (Computer-Aided Translation) tools and software technology. Also, their processes are optimized to translate texts as accurately and quickly as possible. ISO requirements are met by the GTS Quality Management System (QMS), which undergoes an annual audit by an international certification entity. Additionally, all translations are examined before delivery to ensure the platform offers brands a superior translation service.
11. Blend
Blend provides companies with a thorough comprehension of the local context, nuance, culture, and consumer behavior to facilitate the localization of their business. Thanks to their unparalleled localization technology platform, they are at the vanguard of innovation in their field. It seamlessly integrates its global team with client workflows through API-driven workflows and custom integrations. They will assist you in creating a genuinely native localization service experience. Blend lets businesses expand at the desired rate thanks to the ideal fusion of Neural Machine Translation (NMT) technology and a sizable global team. They aim to support the expansion of their clients at every stage, whether by entering distinctive key markets or expanding to establish a truly global presence around the world. Furthermore, data security is guaranteed by stringent network isolation and data encryption policies.
12. RushTranslate
RushTranslate offers businesses proficient document translation services. Their professional translators possess a variety of areas of expertise and extensive experience. For instance, some of their expertise includes translating supporting documents for US green card and/or citizenship apps, financial documents for mortgages, and legal documents for litigation. At RushTranslate, brands can keep their documents translated into over 60 languages by a certified translator for a mere $24.95 per page, with 24-hour delivery. Additionally, for business and/or personal use, they present standard translation services for $0.10 per word.
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Final Thoughts:
The capacity to summarize content from one language to another has become exceedingly valuable in a globally interconnected community. A translator, however, does much more than simply translating sentences between languages. Nevertheless, advancements in automation and machine language processing have underscored the necessity of employing a human translator. For brands examining to expand into foreign markets in the modern world, translators are, therefore, crucial investments.
