9 Best Website Traffic Trackers of 2025. Information like this can be gleaned from monitoring website visitors:
- Exactly what your website visitors do (what buttons they click, what pages they visit, how much traffic they go through, etc.);
- Page views, bounce rates, site sources, and impressions are just a few of the metrics you can get for your website’s traffic and visit behavior.
Tools that track website visitors, such as analytics tools and different types of software for carefully tracking website visitors, can help you get the information you need. This article examines nine such tools, emphasizing their costs, functionalities, and applications. It’s crucial to find the tracking tool that best meets your present requirements.
Key benefits of identifying anonymous site visitors
There are many good things about the anonymous user recognition method. To satisfy that need, you must understand that customers want personalization. A website’s anonymous visitor info is the key to personalization, connection, and sales. Emails sent to unknown visitors often use the following personalization techniques: Increase interest and make checkout easier by including the shopper’s name, a special reward, the items in their cart, or featured items in your email marketing efforts. Recognize visits or behaviors. You can’t understand your client and his real wants if you don’t know how your business works. By looking at the most popular product pages, articles, and checkout blocks, you can cut down on the number of entry spots and make it easier for buyers to complete their purchase. More information can be put together to make a full picture of a user the more often that person views your site. To see who is viewing your website and give them relevant marketing emails to re-engage or return customers to your website, anonymous visit or detection gathers information from possible customers in real-time.
Tools for tracking user behavior on websites
These key analytics tools have important behavior analytics features like maps and session logs that show what visitors are doing on your website. The marketing, product, user experience (UX), customer service, development, and quality control (QA) teams can all use these tools, which makes them very flexible. The website Pearldiver is an effective, multi-functional web analytics tool that gives you quantitative information (like useful statistics and important metrics) about the traffic to your website. This information helps you carefully study the people your site is meant for. For example, you could learn how users find your site, where they’re from, and how long they stay on the homepage. This information helps you implement effective marketing strategies that will enhance the growth of your business. It is very helpful for B2B to have this information.
The main reason that marketing and sales teams use guest tracking tools is to get more targeted leads. You can examine how users connect with your website by using effective tools for tracking user behavior. Behavioral tracking gives you a unique and complete picture of the whole customer trip. Such data is important to increase user experience and website conversion rates. Adding a piece of code to your site is all it takes to set up these tools. As soon as the installation occurs, we begin gathering information about the website user’s behavior. When it comes to features, the best tools for tracking people’s behavior use both numeric and qualitative analysis. Some examples are session logs, maps, event tracking, streams, and more. This set of features makes these tools very flexible and useful for the daily work of teams that work on marketing, product, UX, customer service, development, and quality control.
#1 Website Traffic Tracker. Smartlook
For examining user behavior on websites and mobile apps, Smartlook is a modern, multi-purpose platform. It brings together four important features of both qualitative and quantitative analysis:
- Find out where users click, scroll and stop on your website;
- Session Recording – See the entire experience of a single visitor on your website from opening to closing;
- Event tracking. You can carefully track key user actions such as button clicks, URL visits, and text input;
- Track user journeys through key processes, calculate conversion rates and see how they are spent.
#2 Website Traffic Tracker. Crazy Egg
Crazy Egg is a modern tool for behavioral analytics and conversion rate optimization (CRO). It provides you with heatmaps, user logs (sessions), A/B testing, and a detailed view of the traffic to your ads on your website. Smartlook keeps track of every time a user visits a site, but Crazy Egg doesn’t. Instead, Crazy Egg studies the stream, requiring you to manually select the sample rate.
#3 Website Traffic Tracker. Hotjar
Hotjar is a well-known and popular tool for making heatmaps and recording sessions. It also lets you get feedback from users and do surveys on-site. People who want to work as marketers, product managers, or UX designers will find this tool useful. One bad thing about this tool is that it doesn’t have a channel study function.
#4 Website Traffic Tracker. Google Analytics
To successfully evaluate website traffic, Google Analytics is the most popular option. As a conventional website analytics tool, Google Analytics offers statistics and metrics about your website traffic, including page views, sessions, time spent on each page, and bounce rates. Google Analytics can show user interactions with your website just like a conventional analytics system.
#5 Website Traffic Tracker. Clicky
This is Clicky, a safe online analytics tool that provides you useful information about website traffic in real time. Clicky is similar to Google Analytics in that it focuses on quantitative analysis. It also offers extra features like time tracking and heat maps.
#6 Website Traffic Tracker. Kissmetrics
Kissmetrics is an advanced, in-depth marketing analytics tool that has features just for SaaS and eCommerce. Get reports with useful statistics and metrics, like the number of new signups, income, billing by customer segment, signup time, and more.
#7 Website Traffic Tracker. Leadfeeder
Leadfeeder is a modern marketing tool that helps business-to-business (B2B) companies figure out which businesses visit their websites. You can create demographic and behavioral filters using Custom Targeting to make sure that your business’s marketing strategies reach the possible customers who are most likely to buy. Furthermore, the friends tool helps salespeople find the best possible customers among those who visit the site.
#8 Website Traffic Tracker. Lead Forensics
Lead Forensics is brand-new, multifunctional software that can quickly and accurately identify website visitors as they happen. When possible clients of your business visit your site, you can quickly track real-time alerts.
#9 Website Traffic Tracker. Salespanel
Salespanel helps you find possible customers and record what they’re doing. We designed the software to analyze visitors and marketing activities quickly and effectively.